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The Be Real Campaign

Last updated: 11/12/2025

The Be Real Campaign is a national movement founded in partnership by the YMCA and Dove, and made up of individuals, schools, businesses, charities and public bodies.

The campaign is determined to change attitudes to body image and help all of us put health above appearance and be confident in our bodies.

The Be Real Campaign unites individuals and organisations, amplifying the voices of those working to change attitudes and behaviour. Supporting them with research and resources, we’re bringing together their expertise and influence and working collectively to build a body confident nation.

The Be Real Campaign website offers a range of resources promoting body confidence and positive body image, including a toolkit for schools. It also provides information on support, guidance and advice available as well as ways to get involved in the Be Real Campaign.

Regions:
  • Scotland

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Body Dysmorphic Disorder
Eating Disorders
Physical Health
Health Literacy
Healthy Eating
Mental Wellbeing
Open to All

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