What makes a good service summary?

The service summary is a shorter description that shows on the search results page. It will not show on the ALISS service page where you will find the full service description. 

This is an example of how the service summary looks on the search results page, with arrows pointing at the service summary: 

Note: a service can be an activity, club, group or resource. You can add private businesses to ALISS. However, there must be a focus on the health and wellbeing benefits of the service the business provides in the service description.

Tips:

Do keep it short

The service summary is a shorter version of the service description. You do not need to include everything your service does in the summary. The goal is to provide an informative snapshot that captures the heart of your service and makes people want to know more.

Do include ‘keywords’

Think about the words someone might type when looking for this kind of service. Include those words in your summary to make it easier to find.

Do keep it simple

Use clear and straightforward language. Imagine you are talking to a friend who is not used to jargon.

Do not use block capitals

Do not write in block capitals. They create barriers to accessibility for many individuals, including those with disabilities or learning difficulties. Using mixed cases can help ensure that information is accessible to everyone.

Do not add website links

Do not add website URLs to the description. Users will not be able to click any link added to the service summary. Website links can be added to the “Service Web Address” field.

Do not include an address

Do not add an address to the service summary. You can add this in Step 3 of the form.

This is an example of a service summary:

 

This is an example of a service description:

 

Why is a good service summary important?

 

User Engagement

The service summary can help people quickly make up their minds if they want to learn more about a service.

Information Accessibility

A well-written service summary makes information more accessible, reducing the time and effort people need to spend reading information before deciding if they want to know more.

 

Last reviewed: April 2025

End of page